This is not a paid ad.

You are invited to attend the Men’s Autumn Winter 2011 fashion show, presented in Milan, Italy on January 17, 2011, as a virtual guest.

Through the event platform, Gucci uniquely connects the event world and the virtual world by opening its fashion show doors to a worldwide audience. allows users to experience the Milan fashion show with friends, creating a social network, and providing the best seat in the house to Gucci’s most committed fans.

  • Watch the Autumn Winter Men’s fashion show from 4 different camera angles, including a view from the highly coveted front row
  • Share your webcam video or photo, displayed to the virtual audience at
  • Invite your friends to join you with front row seats! Send an invite from to your friends and assign your VIP front row seating to watch the live-streaming fashion show alongside your friends
  • A real-time virtual guest list announces attendees as they arrive at the e-vent space
  • Live chat with other attendees before, during and after the show
  • Connect on Facebook and Twitter

RSVP to request your VIP e-ticket and then send your VIP front row invites to your friends!


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